Google Search Console, formerly Webmaster Tools, is the best monitoring and analysis tool for your search engine optimization (SEO).
What is Google Search Console?
What can Google Search Console do?
The Google Search Console has many helpful functions and shows the operator where there is a need for optimization. In addition to many other features, the tool offers the following options:
- Indexing problems are visible: the operator of the website can see whether the pages have been indexed or not. Problems can be, for example, links to non-external content or lack of access rights.
- View crawl statistics: See if Google bots have been active on your own page within the last 90 days.
- Data analysis for search queries: They help to gain a better understanding of user needs.
Why use Google Search Console?
The Google Search Console gives you many insights into the functioning of your website and shows the user behavior and sources of error.
What do I need to set up the Google Search Console?
In order to set up the Google Search Console, you must first have a Google account and log in. It is also possible to access Search Console through the Google Analytics account.
- Google Account or Google Analytics Account
- For the URL setup you can use the following options:
1 Upload an HTML file to the server via FTP access
2 Implement meta tags in the header through the website template
3 Use the Google Tag Manager to determine the property. Verify.
4 Through the Google Analytics account, the ownership of the website
How to: Set up Google Search Console
- Create or sign in to a Google Account.
- Confirm ownership of the website.
- Wait for the confirmation message.
- Make the last settings.
Domain (domain property): You have to confirm that you are the owner of a domain including all protocols. The advantage is that you only have to confirm the domain once and can then monitor different protocols and subdomains.
Subdomain (URL prefix property): This option is suitable for you if you want to choose a single subdomain.
Confirmation of domain ownership
In the next step, you have to verify that the domain belongs to you. Domain ownership can be verified via the DNS record. To learn more about the different verification methods, visit the Google Community page.
At the same time, you will receive instructions for specific hosting providers via the drop-down menu. You have the possibility to select them and start the confirmation process. The account is then automatically linked.
You can enter 86400 in the Validity period field.
URL Prefix Property Confirmation
If you want to confirm a URL prefix property, you can carry out the verification in various ways. You have the following options to choose from:
- Upload HTML file to website.
- Through the Google Analytics account.
- The Google Tag Manager account
- Link the DNS record to Google.
Upload HTML file
. An HTML file is provided, which must be downloaded and integrated on the website via the FTP client.
Embed HTML tag on the website
The text snippet is placed between the tags <head> and </head> .
Here you can automatically insert the code of the Google services.
This approach has the advantage that you only have to include the tag once and the registration for Search Console does not depend on other implementations.
Use a Google Analytics account
It is particularly important that both tools run on the same Google account.
The gtag.js tracking code is integrated here analogous to the HTML tag at the same place on the website.
Use Google Tag Manager
Then you can enter the container snippet on the website. You insert the noscript part of the snippet into the <body>HTML code at the beginning of the tag.
Waiting for confirmation of ownership
Depending on the verification method, verification may take some time. The fastest way should be to upload the HTML file to an FTP access, so this method of confirming ownership by Google is recommended. Likewise, the way via the Google Analytics account is quite uncomplicated and fast.
Add more users in Google Search Console
1. Select property
2. Open Settings and select “Users and Permissions”
To do this, click on “Users and Permissions”.
3. Enter your email address and add users
Further information & sources
- Another interesting YouTube video on the subject is from Ahref.
- If you want to deal with the topic in more detail, you should take a look at the book “SEO with Google Search Console” by Stephan Czysch.
- Even more comprehensive is the manual “Google Analytics – the comprehensive manual. incl. Search Console and Google” by Markus Vollmert and Heike Lück.