In its early days, many digital marketers were overusing keywords on their websites, in the so-called “keyword stuffing” or “keyword stuffing” in order to get a higher ranking in search results pages in different search engines. Whether you’re a professional online marketer, or a beginner in the SEO world, you’ll find in today’s article everything you need to know about keywords and their relationship to SEO. Browse on Forsa
What are Keywords?
. In SEO, keywords are words, sentences, and phrases that users enter into search engines to find certain information. Browse on Forsa
What is the importance of keywords?
When you optimize the content on your website for search engines based on the keywords your users are looking for, you’re increasing the chances that your site will rank higher on search results pages. What does that mean? Browse on Forsa
When you get a higher ranking, it means more and more web traffic directed to your site, which is why finding the right keywords is the first step in setting up an SEO campaign. In fact, it is impossible to do content optimization for search engines without keywords, because it is they that allow you to do the following: Browse on Forsa website
- Discover the structure of your website.
- Plan your product and Category Pages.
- Write blog content or YouTube videos. Optimize your homepages and sales pages.
And here you may be wondering: “But how do I find the right keywords?” Just keep reading! Also Read:The Ranking and SEO Browsing on the Opportunity
How do I find the right keywords for my website?
There are many free and paid tools you can use to find the right keywords for your website.
1- Identify your target audience:
Start by conducting research about your target audience, and find out what questions you can answer, or the problems and difficulties they face and you can provide appropriate solutions to them
2- Narrow down your focus
It’s also helpful to target keywords that aren’t highly competitive, making it easier for you to get a higher ranking on search results pages.
3- Collect information,
analyze it, and prepare the ball again in improving and developing your site. Now that you’ve done the previous steps, it’s time to start following the most important and best practices in finding and using keywords.
4- Use Google’s suggestions
For example, some of them want to create content about “losing weight”, “insurance” or other famous words that millions of websites compete for. The answer is: Yes, of course, you can, but it can take years to come true.
The answer is: Yes, of course, you can, but it can take years to come true. Long keywords are, as the name implies, long phrases (4 or more words) used by information seekers in Google and other search engines.
This makes it easier to rank them on the first page of the search pages. If you’re new to SEO, then it’s a good idea to start with long, less difficult keywords. But how do you find these keywords? Fortunately, this is very easy thanks to Google Suggestions or as it is sometimes known as Google Autocomplete.
Suppose, for example, that you want to create a blog about the “healthy diet.” This keyword will most likely be difficult and highly competitive. But when you type “healthy diet” into Google, you’ll see a list of suggestions with long keywords. Also Read: How to Create a Successful YouTube Channel: Tips for a Strong Presence on YouTube Browsing on the Chance
You can also find keywords close to the keyword you chose at the end of the search results page under the heading “Related Topics” or “Related Research” as shown in the image below.
5 Use Amazon to find marketing keywords
Search for keywords in the field of e-commerce is as important as searching for them when writing blogs. But the only difference is that in the case of SEO for ecommerce sites, you’ll have to find keywords for products, Category Pages and a very large number. Fortunately, you can do this with Amazon’s suggestions just as you did in the previous step using Google Suggestions. All you have to do is visit Amazon’s business site, type the name of a particular product or product category in the search box, and see the relevant terms and words that the site suggests to you.
You can apply the same plan to various popular ecommerce sites like AliExpress, e-bay, or others
6 Use Google’s tools to learn about the volume of search and its cost of browsing on the site of Opportunity
you can simply create and use the account. Once you put a particular word in the search box of this tool, you will see the monthly search volume for that word and all similar or related words.
Always add words with a large search volume to your content strategy, target them on your site, and stay away from words that do not see a large search, what
When it comes to searching for keywords to improve SEO, often everyone focuses on finding only new words, and there’s nothing wrong with that at all. However, you can also take advantage of the keywords you’ve previously used and your site has ranked on the search results page thanks to them. How so?
Through the help of Google Search Console Administrator Tools. look at this article, you may discover that it contains only a simple example of healthy food. Now you know that Google loves the content you provide about that keyword (otherwise it wouldn’t have been ranked and appeared on search results pages)
8 How do you use keywords in your content?
in your site.
9 Select a keyword in other words
don’t try to make your page or content centered around multiple keywords at once. For example, if we had an article about: “Creating a blog on the Internet,” this sentence is our main keyword. Also Read: Indexing and SEO
10 – Use the keyword several times in the content
You do not have to repeat this keyword a hundred times in the article or on your web page, it will backfire.
11- Use the keyword in the headline and subheadings
12- Add keyword similar words to your browsing page
This is so as to avoid stuffing your web page with only the main keyword. Also Read: The Crawling and SEO Browsing on the Opportunity
13- Use internal links that include the main keyword
Be sure to add some internal links that lead the visitor to other pages of your site, with the text that includes the link to be content with your keyword.
It’s another way Google shows that this web page is about that particular topic. Now you can start by creating appropriate content (visual or written) that includes the right keywords that will lead to your site being ranked by Google, and start actually showing it within search results pages.
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