What are the types of SEO with SEO explanations for beginners and SEO?
Configuring your site for search engines or SEO requires you to know the types of SEO within the SEO system for beginners and the field of SEO, as explaining SEO in detail is a complex process that contains a number of different SEO types.
what is onpage seo You must know that all types of optimization and optimization of sites for search engines have the same goal: optimizing the website to increase visibility in search engines.
In this article, you will learn what is onpage seo with the different types of SEO and SEO techniques that apply to each type.
1- What are the types of SEO?
Let’s start first with a quick definition of what SEO is and what is its benefit to your site.
SEO is the process of making a website generally easier to understand by search engines and more user-friendly for example what is onpage seo.
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what is onpage seo,The overall goal of SEO is to increase organic traffic from search engines by improving the positions on which the website appears in search results for different search terms by visitors or users.
Initially (around until the early 2000s), SEO was simple but over the years the entire SEO process has become complex.
what is onpage seo ,When optimizing a website for search engines, you should think about hundreds of rules and improve them in your site to satisfy different search engine ranking factors and at the same time keep users completely satisfied with the information you provide on your site and appear in search results.
To make it easier to deal with different types of SEO, the SEO industry has come up with different types of SEO. Each type is responsible for a number of specific SEO rules.
What is important to understand is that these subsets of SEO are not a different process, as they all serve to improve your site for search engines, but it is just a way to dismantle a complex process in many small processes that are easy to manage and deal with, and this is what we will see in this article by dismantling SEO types to facilitate dealing with each part of this type to reach your site in the field of right engine optimization to the required ideal.
So, the different types of SEO in the field of SEO are:
The most important are Technical SEO, On-Page SEO and Off Page SEO as shown in the chart below.
1- Technical SEO
Technical SEO is exactly what the name means, i.e. the technical parameters or factors that affect the visibility of any website by search engines.
The main goal of SEO on technical SEO is to ensure that search engine crawlers can crawl and index your website without any problems.
The most important technical SEO guidelines are:
- Check your robots file.txt and optimize it to make sure search engines can access your website properly.
- Add and verify your website with Google Search Console and select your preferred domain.
- Create an XML Sitemap and send it to all major search engines.
- Improve your site structure and URL structure for your site.
- Use a responsive site with different SEO.
- Create a website that loads quickly on both desktop and mobile devices.
2- On-Page SEO
what is onpage seo ,On-Page SEO, and this type of SEO is related to the field of search engine optimization on the page itself and how to make it more responsive and friendly to different search engines and users or visitors in general to your site.
It should be noted that while search engines look at the website as a whole, ranking for your site is also done at the page level.
That’s why it’s important to pay attention to optimizing every page on your website for search engines.
The most important on-page SEO guidelines are:
Optimize your page titles for search engines. This is an important factor in SEO. Page titles appear in search results and should be interesting for users to click. The page title should give search engine bots enough clues about the content of the page.
Improve your H1 mark. While displaying the page title in search engine results or so-called SERPS, the H1 tag is what appears as the top title of the page. The optimized page has only one H1 tag, and it usually has the same page title.
See this article on the same topic: Article title and tag H1 tag What is the difference between them to improve SEO for your article
Improve your headlines in your articles. Besides the H1 mark, the page should have subheadings (H2, H3) for different sections. In the case of long content, subheadings make the page easier to read by users and scanning by crawlers.
Image SEO. Any images used on the page must be properly optimized, otherwise search engines will not be able to understand what this image represents. Things like file name optimization, file size, and ALT text are essential to image SEO.
Page format. Posting a page with text and images without spending time beautifying the content is not good practice. Although Google can’t “see” the page like what a visitor sees it, they do have ways to understand how the page looks or whether it’s full of ads and pop-ups and this is taken into account during the ranking process.
3- SEO content
SEO content in SEO is a subset of SEO on a page-level SEO. Content SEO is all about quality content and how to improve it.
Since this is an important success factor in SEO, many consider it an important type of SEO. Posting great content that users love and can understand, is the winning and beloved content among search engines.
Start the process of creating your content with keyword research. Find SEO keywords that are important to your website and integrate them into your content.
Go further and search for long-tail keywords and keywords related to the topic, and add them to headings and subheadings as well as to the main content and often these words you find in the last keyword search page in Google … As in the following picture.
Publish accurate and long enough content covered by sources of information so that users can get what they want and search engines have enough evidence to understand the context of your content.
Link to other high-quality websites – if required in the context of the text as an external source of information and guide – as well as other pages on your website to help users learn more about the content of the article.
4. Off-Page SEO
Off-page SEO is all about the topic of promoting your article after it is finished and about promoting your site in general. While previous SEO types focused more on website infrastructure and content, off-page SEO is about the techniques you can use to promote your website online.
But keep in mind that popular and powerful websites are more likely to rank higher on Google than lesser-known websites.
The most important methods of SEO in the field of off-page SEO are:
Building links in other sites of your site is the process of obtaining backlinks to improve external SEO for your site from other websites.
These backlinks act as “trust votes” and increase the authority of the target website, provided that they do not contain the nofollow attribute associated with the link and the more Dofollow the better the link, especially if it is from a site similar to the content of your site.
Brand promotion. Google likes to rank well-known brands and show them in the first results because people trust them.
Besides promoting your website for backlinks, you should also work on promoting your brand
Encourage conversations about it in various social networks and forums if your site content is commercial.
Google can capture these signals and reward the websites that people talk about by raising their ranking in search results.
5- Local SEO is one of the types of SEO
Local SEO is a type of SEO that is suitable for local companies only at the regional or state level.
In other words, if you have a website and your goal is to attract customers to your local store, you should optimize your website for local SEO.
what is onpage seo,Everything mentioned above is valid for your site in the local SEO field, with the addition of the following guidelines:
- Make sure that your business name, address, and contact details are mentioned on all pages of your website.
- Add a chart of your business on your homepage and don’t forget to add and activate breadcrumbs
- Create a Google My Business My Business account
- Register your work in trusted directories like Yelp, Yahoo Small Business, Foursquare, and others.
- Promote your website on local directories and websites (e.g. local online newspapers).
- 6-Mobile SEO
- Mobile SEO is one of the types of SEO for your site, but with another subset of SEO dedicated to mobile devices.
- Please know that more than 80% of Google searches are now performed on mobile devices.
- This is a huge number and a good indicator that the Internet is moving away from the traditional desktop and going to mobile devices.
- This is also why Google created a mobile index first and started indexing the mobile-friendly version of the website instead of the desktop version.
what is onpage seo, When working on Mobile SEO, you need to make sure of the following:
- Your website is mobile-friendly. Testing for mobile compatibility is a good starting point.
- The site loads quickly on the mobile phone.
- The website is mobile-friendly.
- The mobile user experience is not disturbed by interstitial banners, other methods of aggressive advertising, or pop-ups.
7. Ecommerce SEO for eCommerce SEO
what is onpage seo,E-commerce is a huge industry. When it comes to the SEO field, optimizing an ecommerce site is more complicated than working on a company’s blog or website. Where there are more pages to improve, and it is difficult to promote an e-commerce website because one product branches out of it more than one page and needs a slender effort and follow-up on each page to prevent duplicate content and jealousy.
The most important SEO factors for e-commerce are:
Online store optimization starts with the homepage and category pages. These two types of pages should be properly optimized before you start working on your product pages.
Optimize your product pages based on your keyword search results.
Enhance all visuals of your store (photos and videos)
Add the necessary blueprints (product, offers, etc.)
Promote your store on social networks
Start a blog and post content related to your products and how they can help people solve a problem.
White Hat SEO vs Black Hat SEO
Is black hat seo a type of seo?
- Some consider the “SEO Black Hat” to be a type of SEO and this creates confusion for beginners.
- Black hat SEO is just a term used to describe any actions taken to deceive search engine algorithms.
- From time to time a lot of people come up with ideas on how to artificially create links to improve website rankings on Google. These methods go against Google’s guidelines on SEO and should be avoided.
- The only consequence of following black hat techniques is that you lose your rankings and Google’s trust in your site, expose your site to punishment from Google and reduce your chances of achieving any Google rankings again.
- All the methods described in this article are “White Hat SEO” techniques and if you follow them correctly, you will eventually be able to rank high in search engines and get a portion of search engine traffic.
SEO is one of the most powerful digital marketing tools for any type of website. A website optimized for search engines has high visibility into search engines and improves user experience.
To make it easier to handle, the SEO process is divided into a number of sub processes or types.
what is onpage seo,All the above SEO methods are completely safe SEO methods, all you have to do is apply what came out and take this into account on your site to raise its classification.
I hope that I have succeeded in explaining the types of SEO and SEO methods, which are easy to apply safely on any website.
Question and answer about what are the types of SEO
What is Technical SEO?
Technical SEO is an aspect of SEO that focuses on improving a website’s technical parameters, such as structure, codes, loading speed, links, indexability, and other technical factors.
What is Content SEO?
Content SEO is about improving the content on a website, such as images, videos, articles, and pages, to make it more engaging and useful for visitors and users.
What is Off-Page SEO?
External SEO is related to factors that affect a website from outside it, such as external links from other sites, communication via social media, and other external factors.
What is Local SEO?
Local SEO is about improving a website’s visibility in local search results, such as corporate addresses, phone numbers, email addresses, and other local information.
What is Voice SEO?
Voice SEO is about optimizing the website for voice search, which is a type of search that is used by voice smart devices such as smart assistants, home audio devices, smartphones, tablets, and others. Voice SEO involves using the right keywords, improving pronunciation, FAQs, and other factors that affect how well a site appears in voice search results.
What are the rules of SEO?
SEO (Search Engine Optimization) rules are a set of principles and techniques that help optimise a website to increase its visibility in search engine results. These rules include various factors that search engines use to rank and filter web pages, such as keywords, content quality, external links, loading speed, reliability, formatting, internal website structure, and many other factors. The application of these rules aims to make websites more attractive, reach more users, increase traffic, and achieve commercial and other goals.
What is the difference between SEO and SEM?
SEO is an acronym for “Search Engine Optimization” and is a strategy that aims to increase website reach in a natural way, meaning it uses free techniques and methods to improve the site’s ranking in organic search engine results. SEO includes content optimization, optimizing titles, descriptions, keywords, link building, and image aliases.
SEM stands for “Search Engine Marketing” and includes strategies that are used to get paid website traffic. SEM includes paid CPC ads, search network ads, social media ads, and other paid strategies aimed at increasing site traffic.
Overall, SEO is a free strategy that takes a long time to achieve results, while SEM is a strategy that requires allocating a financial budget to get quick results. Both strategies can be used together to achieve the best results in attracting visitors to the website.
What are SEO tools?
There are many useful SEO tools that can be used to improve a website’s ranking in search engines. These tools include:
1- Google Analytics: It is a web analytics tool that helps monitor visitors and track their behavior on the site, in addition to providing comprehensive reports on traffic, content and performance.
2- Google Search Console: It is a free tool provided by Google that allows the site to analyze search engine information to reach the best ranking in search results.
3- Moz Pro: It is an SEO tool that provides many services such as keyword optimization, link monitoring, site analytics, and competitor analytics.
4- SEMrush: It is an analytics tool that has features such as keyword research, site analytics, competitor analytics, rank monitoring, and advertising reports.
5- Ahrefs: It is a tool specialized in monitoring external links and related analytics as well as keywords, site analytics and competitor analytics.
These are some of the common tools in SEO, and the tools that are used depend on the requirements and needs of the site and the user.